SEO Best Practices for DUI Attorneys

With Google ad costs for “DUI lawyer” reaching as high as $83.75 per click, it’s more important than ever for attorneys to invest in organic SEO. Paid traffic is expensive. Organic visibility gives you long-term presence — especially in Google’s new AI Overview results.

Why SEO Matters for DUI and DWI Lawyers

People searching for DUI help have urgent, specific questions:

• “Should I take a roadside test?”

• “What happens if I refuse a blood or breathalyzer test?”

• “Do I need a lawyer for my first DUI?”

Google is favoring content that provides clear, conversational answers to these questions — often highlighting them directly in AI Overviews and featured snippets.

SEO Strategies That Work

1. Target High-Intent Keywords

Focus on what potential clients are actually typing:

• DUI lawyer

• DWI attorney

• Driving under the influence lawyer

• Marietta DUI attorney

• Affordable DUI lawyers

2. Build Robust FAQ Sections

Create a question-and-answer section that:

• Uses natural language

• Addresses common legal concerns

• Helps Google match your content to AI-generated answers

3. Optimize for AI Overviews and Snippets

Structure content to be skimmable and direct:

• Start with the question

• Follow with a 1–2 sentence answer (under 300 characters)

• Add local context (e.g., In Marietta, Georgia…)

4. Add Schema Markup

Use structured data (FAQ, Local Business) to help Google understand and feature your content more prominently.

5. Maintain Local Relevance

Include your target location throughout the page:

• Titles and H1s

• Body copy

• Image alt text

• Meta descriptions